Ahmed Ali, founder and designer of House Of Ahmed Ali was born in Newark, New Jersey and shaped by the cultural crossroads of London and New York City, HOAA represents the meeting of streetwear, art, and reflection of the times that we live in. Our designs focus on honest representation and quality garments.

Each HOAA piece emerges from the vibrant intersection of two iconic cities: London’s avant-garde underground scene and New York’s dynamic street culture. We transform these diverse influences into thoughtfully crafted pieces that merge classic streetwear and quality with sophisticated modern details and poignant messages. 

Our philosophy—”Ethically Crafted, Eternally Stylish”—guides every decision we make. We partner with responsible manufacturers who share our vision for sustainable fashion and fair labor practices. Because f**k Fast Fashion.  

Beyond creating clothing, HOAA fosters a community that celebrates, activism, individual expression and cultural exchange. Our collections tell the stories of the streets that inspired us. In the words of the amazing Nina Simone:

“You can’t help it. An artist’s duty, as far as I’m concerned, is to reflect the times.”

Welcome home.

-Ahmed Ali